Over the past year, the rise of telemedicine and virtual care services has reshaped the way that patients access care.
While the shift has created new growth opportunities for healthcare organizations and providers as new services transform the medical landscape, the complexity of bringing providers onboard can present challenges for any young practice or telehealth company. From navigating the medical credentialing process to initiating provider enrollment, it’s crucial for healthcare companies to have a firm grasp on these processes to sustain a thriving healthcare service. Yet, many emerging healthcare companies continue to be confused by these terms and processes. Here’s a tip: they aren’t interchangeable.
It’s important to understand the difference between credentialing and payor enrollment, as both of these processes are critical to the reputation and revenue cycle management of the practice. That’s why we’re taking it back to the basics. Below, we’ll define payor enrollment and credentialing, break down the differences between these processes, and discuss steps to help healthcare companies cut the red tape, reduce liabilities, and start delivering care, faster.
What is Provider Credentialing?
Credentialing is an in-depth review process to verify a healthcare provider’s qualifications to ensure they can provide care or services to patients. The process includes obtaining and assessing documented evidence of a provider’s licensure, education, training, career history, and other qualifications from a primary source (such as a medical school). It also includes submitting applications for data and other processes, like malpractice claims review.
Credentialing goes much deeper than your average background check to safeguard both patients and healthcare practices from any potential problems. Here are a few examples of credentialing criteria:
- Proof of Identity
- Education and Training
- Military Enlistment
- Professional Licensure
- DEA Registration and State DEPS and CDS Certifications
- Board Certification
- Affiliation and Career History
- Criminal Background Disclosure
- Health Status
- Malpractice Insurance & History
- Professional References
Often, larger healthcare organizations engage in credentialing providers in-house, or they turn to the assistance of a Credentialing Verification Organizations (called CVOs) to provide delegated credentialing on their behalf. This resource is especially beneficial for healthcare organizations with smaller, inexperienced or overwhelmed staff.
Once these documents are collected, they are stored in a file of information and maintained until the provider enters a re-credentialing period, typically every 3 to 5 years.
Credentialing may be a broad term, but it’s purpose is essentially used to collect important facts about the history of the physician, nurse, behavioral health specialist, or mid-level clinician to ensure your organization has full trust and confidence in the validity and reputation of the provider before they are hired to deliver patient care.
When it comes to your practice, it’s important to have the full trust of your patients to enhance the quality of care and keep your organization legally staffed and compliant. This is one area of healthcare management that practices shouldn’t overlook.
Payor Enrollment vs. Credentialing
While medical credentialing is an essential process to certify a provider’s qualifications, payor enrollment is the process of requesting participation in a health insurance network as a medical provider. This can include major commercial payors such as UnitedHealthcare, BlueCross BlueShield, Humana and Aetna, for example, regional insurance networks, or government public programs such as Medicaid and Medicare.
The process of collecting all of the important data required from providers is not necessarily considered credentialing, but rather it’s the preparation required to provide a payor what they need so they can begin the credentialing process on their end. Thus payor enrollment broadly entails identifying a list of the desired insurers, negotiating contracts, and providing all necessary provider data (in the format preferred by each unique payor).
Many practices consider payor enrollment a crucial first step in the revenue cycle. As healthcare costs have surged over the years, patients have experienced a nearly 30% increase in deductible and out-of-pocket maximum costs. That has led to fewer patients choosing to see providers who are out-of-network, refusing to cough up higher copays. Instead, patients choose providers who are in-network and covered by their insurance.
When a provider is enrolled with an insurance provider panel they set the stage for seeing more patients and receiving timely reimbursement after providing care. Understanding which payors are most common in your geography is important so providers can get enrolled with as many panels as necessary.
It is strongly advised that providers do not to see patients before the completion of this step as reimbursement is not retroactive and doing so could lead to lost revenue.
Provider enrollment is a time-consuming process
One frustrating aspect of payor enrollment is that private and public payers each have their processes for payer enrollment. There can be a long list of rules and requirements to participate, which can result in a lengthy and tedious enrollment process. While many insurance providers aim for between 90-12o days to provide their response, it’s not unusual to face a backlog months longer than that timeline.
Once a provider submits a request to the payer, the payer starts the enrollment consideration with their own round of credentialing. This step, which includes the insurance provider’s own process for primary source verification, can take up to three months to process — which is why it is necessary for healthcare organizations to collect all necessary documents and licensures during the initial provider credentialing process.
Though payers often rely on information in centralized databases, such as the Council for Affordable Quality Care (CAQH), or quality standards set by the National Committee for Quality Assurance (NCQA) to vet providers, navigating this process can feel overwhelming. It is not uncommon for the payer to request additional documents or verification throughout the enrollment period.
A failure to create a thorough and “clean” file creates more work for healthcare administrations and makes it harder for insurance payers to vet the provider for enrollment. This can effectively hold up the process, resulting in a denied application, delayed claims, or zero reimbursement, even if services were rendered.
Telemedicine is changing the landscape
The credentialing process — for both healthcare organizations and insurance payers — has been made all the more complex with the acceleration of telehealth. There are new considerations providers must present in their file, including verifying service addresses, disclosing which HIPAA compliant platforms they use, or whether a payer is accepting participating contracts to telehealth providers at all.
This mindset is slowly changing following the global health crisis. States, healthcare providers, and insurance companies all recognize the need to streamline the credentialing and enrollment processes.
Still, for many emerging practices, telehealth or otherwise, it is simply too expensive or too time-consuming to train or hire healthcare admin staff to serve as credentialing specialists. With over $1 trillion dollars spent annually on healthcare administration costs annually, the burden weighs heavily on clinicians and healthcare administrators who are responsible for maintaining compliance.
It’s time to modernize the credentialing and payor enrollment process. Medallion is the only provider management platform that increases your speed, efficiency and peace of mind in managing your most valuable asset: your provider workforce.
Medallion supports healthcare companies through our all-in-one, automated platform for credentialing, licensing, payor enrollment and continuous provider monitoring. Let us help you remove the lag-time and complexity from your compliance processes, effortlessly managing your provider network. Request a demo today.